Comments on: Everything You Need To Know About Marketing You Learned in Kindergarten

By: Nikole Gipps

Nikole Gipps — Sat, 23 Jun 2007 07:04:23 +0000

I think you hit the key here – it’s about “value”. For example, that direct mailing piece is useless. Why would I spam my friends for my own personal gain? A good example of a piece is the coupons I get from Children’s Place (a children’s clothing store). They send 3 15% off coupons – supposedly one for me and the other 2 for friends. This is great WOM advertising, because any mom friend would love a coupon to the children’s place, and it doesn’t require them to sign up for anything. Your example – those people suck.

By: Michael Haberman

Michael Haberman — Wed, 20 Jun 2007 18:35:05 +0000

I just read a statment yesterday (where I read it escapes me at the moment), but it was “The only place success comes before work is in the dictionary.” Pretty apt saying for someone to think of when they are looking for the magic bullet.

By: laurence haughton

laurence haughton — Wed, 20 Jun 2007 12:24:41 +0000

In marketing as in politics the magic bullet is “sincerity”… just figure out how to fake that and you’ll get to the top.

By: Wally Bock

Wally Bock — Wed, 20 Jun 2007 11:43:42 +0000

The thing about those “magic bullets” is that they seem so, well, magic. You now, like no work and great results. Relationships, on the other hand, take time and effort. They’re messy. And besides, they’re great for long term competitive advantage and profitability, but we don’t see those magic results quickly. Alas, Rob, we are a short time horizon, magic-seeking species.