Facebook is developing a standalone camera app in an attempt to get users posting more photos and videos, according to The Wall Street Journal’s Deepa Seetharaman.
The app, still in the early stages of development, opens to a camera and has a designated “livestreaming feature.”
Facebook has been experiencing a decline in “original broadcast sharing” and this app could counteract that fact.
The amount of personal updates and photos people post, like baby pictures and new job announcements, which dropped 21% year-over-year in mid-2015, according to The Information’s Amir Efrati.
Facebook already offers a photo sharing app called Moments, which lets groups share photos but offers very little else in comparison to a Snapchat type service.
In 2014, the social network released a Snapchat-like app called Slingshot. That app also focused on encouraging more photo uploading.
Slingshot ran into trouble out of the gate as users couldn’t even view other users photos unless they created their own first. The photo sharing app didn’t even last until the end of the year.
Facebook is declining to comment on its new upcoming app at this time.