Facebook changes ‘monthly active users’ to ‘monthly active people’ to keep it real

Facebook monthly active people

Facebook will no longer refer to its users as “monthly active users.” Instead, the company will refer to the metric as “monthly active people,” CTO Mike Schroeper explained from the stage at Vox Media’s Code Conference on Wednesday.

CEO Mark Zuckerberg decided to change the metric to make sure that employees always keep its real, human users in mind, Schroepfer explained.

Internally Facebook has been using the term for a while. The company has decided to now begin using it in the wild.

The change is purely a semantic one: Facebook is not actually changing the way it measures the size of its audience.

“We have a platform that gives people voice,” added Facebook COO Sheryl Sandberg, who was on stage with Schroepfer at the conference. “We take that incredibly seriously.”