Seth Godin tells a story about his cell phone woes. I always say companies should give the consumer what they want. In Seth's case, they did so by ensuring that he switch cell phone carriers, then come back. Most companies value customer loyalty, but this business model seems to value new subscribers much much more than current ones. I think I read somewhere that 50-60% of people switch cell phone service when their contract is up. It seems like there is a lot of profit to be had for the company that finds a way to keep its subscribers happy.
