Fiat Chrysler is offering to put its workers’ kids through college.
With auto sales skyrocketing, the company is having a hard time finding the right people — especially technicians — to work at its various dealerships around the United States.
“Our dealerships asked us for help. We think this program will help them attract the top talent around the nation and retain the best people,” said John Fox, the Director of Dealer Training at Fiat Chrysler.
The company currently employs more than 100,000 workers at its 2,600 dealerships across the country. Those employees, along with their spouses and children, could soon be eligible for free college tuition.
Workers and their family members will not have to pay for tuition or books, or take on any debt.
There is one catch, the deal is only good at Strayer University. The for-profit college has 78 campuses across the country and also offers an online program.
“We chose Strayer because we were looking for an expert in adult education, that offers flexibility for people who are already working full time,” Fox said.
Workers and their family members can enroll in any associate’s, bachelor’s or master’s degree program online or at any of the campuses.
The cost of getting a bachelor’s degree at Strayer, including books, is about $50,000.
The program was first tested in the southeast earlier this year. About 400 workers signed up, and most enrolled in bachelor’s programs in business with focuses on marketing, accounting, finance and entrepreneurship.