Follow Your Heart: Start A Magazine

Do you ever wonder what inspires some people to follow through with their dreams while others sit back and make excuses?  I do.  This week I got the opportunity to ask entrepreneur Kimberly Enderle about founding the new local magazine, Peekaboo, which debuted in February 2008.  Kimberly’s story is a great example successful entrepreneurship.  Her business grew out of a genuine need that she understood.  She had the skill and support to make her community parenting magazine a reality.  My favorite part is that the only thing she’d change is to start sooner!

Tell us about your inspiration to start Peekaboo magazine.  Was it slow or sudden?  And how did you decide to follow your hunch?

My inspiration to start Peekaboo was the birth of my daughter. I had so many unanswered questions and no local resources to find them. I felt disconnected but was fortunate enough to have a group of new mommys in a prenatal Pilates’ class I was teaching. We formed a bond and I wanted to extend that to all the parents in Northwest Arkansas.

I received a degree in journalism a few years ago from the UA and decided there was no better use than to create Peekaboo Magazine. It took about a year from the time I decided to start Peekaboo until the first issue came out.

My husband had a lot to do with me “following” my hunch. Sometimes I felt he was more of an encourager than I was – I was afraid to fail because I loved the magazine so much – even before it existed.

What has been the most surprising thing about starting a new magazine?

The most surprising part about starting the new magazine has been the amazing community outreach and support I have received. Everyone has been so encouraging and supportive which only affirms why I started it in the first place.

What functional areas (ie. marketing, accounting, etc) has been the most challenging?

The sales has been the most challenging part – not because of the response but because I am the type of person who wants to give everything away. If I did that I couldn’t support the magazine without going broke – but having fun doing it.

What have been the advantages of partnering with another organization?

I have formed great relationships with other local family targeted organizations. I originally partnered with a local sales team but realized that it wasn’t the right fit. Now, even though I am “alone” I have found great support with a local website – and a local nanny service Life Made Simple.

If you had to start over, would you do anything differently?

If I had to start over I would probably have started years ago – but without the experience I have received after being a mommy I would have been clueless.

What’s the best thing about starting and running your own business?

The best part about starting my own business is that I get to set my own hours and even though they are not ideal (early in the morning and very late at night) I get to spend most of my day with my daughter, which is why I originally decided to stay at home. I also enjoy meeting new people and being a part of the business community in Northwest Arkansas.

I also get to feel proud that I saw something through which is an amazing accomplishment in itself.

Do you have any advice for new or would-be entrepreneurs?

My only advice is to follow your heart and never let excuses hold you back. Instead of waiting for tomorrow or next year – do it now… today. If it seems like a good idea it probably is and if you have any hesitations with a decision it is probably not a good idea. Just like with a mother’s instinct everyone has a drive and a personal instinct for doing what it takes to succeed. It comes down to closing your eyes, thinking positive, and going for it.

  • This is a great article. It’s always good to hear about entrepreneurs and their business ideas. It’s one thing to follow your heart but to actually do something takes some guts.

    Nitin @ My 2 dimes

  • Thank you. Very informative interview.

  • M Clifton

    Some people make excuses up for others cause of their problems or something like that saying that can’t cause you go this and that wrong with you, there’s no such word as can’t.
    Even I’ve been told I can’t do this and that cause of what ever they say one minute then they say something else why you can’t later.
    Then it’s really some Staff trying to condition many that have problems or differencies to them away from mainstream society. Those type of Staff who do that do not know what’s wrong with someone when they see it then they say you need help or to be in care when some Staff that are like that don’t know what’s wrong with you.
    Staff that are like that should be stopped yet their not and they only see that those with problems or differencies should be stopped according to many Staff. From my point of view that’s wrong cause when someone normal has problems who look perfectly and act normal are on their side and stick up for them and help cure them yet not if different if not one of them. That’s not society nor helping that is what I call ignorent. It’s some Staff in those area that are confused the world is a confused place. It’s just such a great shame. With the Wars keep going on in European countries if you keep going with Wars like that sooner or later they’ll will be catastrophe by then it will be too late cause no one doesn’t believe the worst will happen in this day and age then when it does you’ll know about it. That is probably what the Gov Politicains want is why they use things such as the paranormal and other activities like that to blind you from the truth so that they can do that they believe War solves everything. If War just keeps growing and growing it won’t solve anything at all. Look around you guys War spreading like cancer War is a desease and will strike without you realising it and it will kill all like a desease or epedemic breakout. If you want us all to live then stop taking us to War before another one happens if you don’t then there’s no hope for us all and your world will be gone too. Why can’t you just stop today. You only have to say the words STOP COME HOME!.
    Then that is where a brave new world will begin for all. Drop the Bills down to £5 a month never mind about the drinks. Making drinks 55p will just make boosing worse with Beers and Wine. Dropping Bills down £5 a month will go down well for everyone who are having financial problems and would save you too and the world. Do so today not in 5 or 10 years time. Act now with that not when the world is coming to end. It’s up to you. Your choice.

  • Super interview! It’s one of the things I love to do at Palo Alto Software, hearing about people’s success or even their struggles as they work towards opening their business or expanding it. Thanks for sharing this!

  • Great post! Couldn’t agree with you more. I started my first business over ten years ago despite family members insisting that I should abandon this crazy idea and stick with a 9 to 5 job. Now my company is flourishing to the point that I no longer have to run the day to day operations since I have a good management team in place. This has finally freed me up enough to start several other businesses and a financial blog which I will be transitioning to an online financial magazine in the near future.
    As far as partnering with other businesses goes, I cannot say enough good things about it. My company would not be where it is today if not for our network of resellers and strategic partners.
    It takes a lot of time, commitment, dedication and hard work to make a startup business a success. But for those of us who are hard workers and do not know the meaning of failure it is well worth the efforts.