Gary Cogg – CEO

BNET (based right here in Louisville) has a new… well I'm not sure exactly what to call it. I guess it's a short web based business show about Gary Cogg who is

a tireless downtrodden hard-working unsung every-CEO who truly cares about the lives of the people above and below him, which is why he's balding, single, and on his third heart attack.

It's original. I like it. I'd like to know if the strategy behind it is just to bring traffic to BNET, or if it's a test of a broader concept.

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