Goldman Sachs is trying to play up family values to attract employees

Goldman Sachs

Goldman Sachs is trying to mold a new image for itself and it’s focused on playing up the company’s family values.

In a new campaign Goldman executives have been sharing how they unwind after a hard day at the office.

Most executives say they spend time with their children when they leave work.

“Spending quality time with my five kids is the best release from my day-to-day pressures,” says John Waldron, co-head of Goldman’s Investment Banking Division.

Waldron says one of his favorite activities is reading bedtime stories to his children because that’s “when I find they will actually open up and tell me about their day.”

Goldman Sachs is known for requiring very long working hours from its employees. The company is best known for advising on large finance and other complex business deals, typically in the field of mergers & acquisitions which often need to be completed quickly — requiring long hours over a short period of time.

David Solomon, Goldman’s other co-head of investment banking, also talked about the importance of family in his life.

“Spending time with my daughters has always been my favorite way to unwind,” Solomon says.

He says his favorite activity used to be walking his girls to school when they were young. Now Solomon does yoga and dinner with one daughter who recently graduated.

Eight Goldman executives have answered the question “how do you reset?” on Goldman’s Career blog.

The answers are not only family focused, one executive in the company’s Tokyo office said attending church is a key component to helping them unwind after a long day in the office.

The Goldman blog appears to be attempting to draw in employees by talking about work-life balance, something Millennials are now demanding from their employer.

Goldman has been attempting to offer more perks for new parents. Dad’s are now given four weeks of paid paternity leave which they can take throughout the entire year. Mom’s are given 16 weeks of paid paternity leave.

The company also offers on-site OB-GYN services and on-site childbirth and labor classes at its New York office.

It’s a good start for Goldman but the company is facing steep competition from Silicon Valley, where companies like Netflix offer unlimited time off for the first year in a child’s life. Facebook gives employees a $4,000 “new child benefit” for both moms and dads, on top of 16 weeks paid leave.