Goldman Sachs is attempting to recruit millennials with the help of Snapchat.
The storied investment firm has started to feature ads inside Snapchat Campus Story, a curated platform that features user-generated content such as videos and photos.
Goldman chose a 10-second recruitment clip that appears between segments of user-generated content.
In the videos, Goldman says it is seeking a “Campus Environmental Leader,” “Youth Sports Coach” or “Crowd Funding Champion,” and provides a link to gs.com/campus.
Because the ads focus on Campus Story’s, it is only shown to people who say they are on or near a college campus.
The company is attempting to attract the next generation of bankers at a time when many millennials have reported feeling skittish about a career in banking.
The company is attempting to show millennials that investment banking isn’t all about no-work and no-play. The company recently told its new employees that they should not be in the office between the hours of midnight and 7 a.m. during the week.
The company grew its workforce by 8 percent over the last four quarters.