Goldman Sachs Turns To Snapchat For Millennial Recruitment

Snapchat and Goldman Sachs

Goldman Sachs is attempting to recruit millennials with the help of Snapchat.

The storied investment firm has started to feature ads inside Snapchat Campus Story, a curated platform that features user-generated content such as videos and photos.

Goldman chose a 10-second recruitment clip that appears between segments of user-generated content.

In the videos, Goldman says it is seeking a “Campus Environmental Leader,” “Youth Sports Coach” or “Crowd Funding Champion,” and provides a link to gs.com/campus.

Because the ads focus on Campus Story’s, it is only shown to people who say they are on or near a college campus.

The company is attempting to attract the next generation of bankers at a time when many millennials have reported feeling skittish about a career in banking.

The company is attempting to show millennials that investment banking isn’t all about no-work and no-play. The company recently told its new employees that they should not be in the office between the hours of midnight and 7 a.m. during the week.

The company grew its workforce by 8 percent over the last four quarters.