Google Apps Marketplace Opens Its Virtual Doors

Google opened the Google Apps Marketplace, where businesses can install and purchase a variety of apps, last night. The beauty of the Google Apps Marketplace (not to be confused with the Andriod store) is that all apps integrate with the Google’s sign-on and universal navigation. Lifehacker has more:

…the Apps Marketplace brings an entirely new set of potentially useful tools to your Google Apps account—everything from accounting and finance apps to project and customer management.

And while the current set of offerings might seem like overkill unless you’re a business running on Google Apps, the integration that these tools provide with Google tools like Mail, Calendar, Docs, and Contacts might be well worth it for the right app, and in time, Apps Marketplace sets the stage for all kinds of awesome third-party integration that could potentially take place with any outside application and the Google applications you use every day. (Time will tell on that front.)

Right now most of the apps look like they come with a recurring subscription fee, but we’ve found a few interesting looking options (some free), like:

* Aviary, the web-based creative suite.
* Shared contacts, which, as one might expect, lets you share contacts with your colleagues (something that’s always been a little difficult in Google Apps). [Has a free trial]
* Gbridge, a “free, instant VPN for everyone” that can sync folders, share files, and share screens remotely between computers—and it’s free.

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  • I think this is the next step in Google’s vision when it developed Google Chrome browser. Google is definitely going after a piece of Microsoft’s pie and I think it starts with the average user where they won’t need the full capabilities of ie a MS Office Suite, but need some of the basic features. Exciting developments ahead!