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Google Embedded in CellPhones

So Google will be on your cell phone pretty soon. You can search from anywhere. (I thought VoiceXML would make this a reality first). This news raises an interesting strategic question, in my mind. Why have other search engines not focused on these kinds of opportunities? It seems they are determined to beat Google by providing better search results (or attempting to, at least). There may be better ways, like cutting deals to get their search functionality put in places where none currently exists.

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