They call it a “living wall”, and it is indeed alive. The wall is watered by a computerized irrigation system and trimmed every couple of weeks. While I’m sure it’s not cheap to build and maintain a living wall, Pure Yoga seems to have come up with a great marketing ploy. The wall does not go unnoticed, someone seems to be taking a picture of it every minute. The plants will be changed in the fall to a heartier variety that can handle the NY winter.
Green has gone literal. Living walls as a trend hit a crucial need people have to see advertising that, rather than being loud and bright, appeals to their more subtle sensibilities. If I saw a local retailer with a green wall, I’d assume they care enough about sustainability to water their wall on a regular basis. That alone would intrigue me enough to compel a visit.
Up next? The living computer.
(Image from A Fine Blog)