Hard Facts


I am almost done with "Hard Facts" and I hope to write a review this weekend. In the meantime, let me just say Get.This.Book.Now. Best Business Book of 2006. Seriously. Where else will you read things like:

Studying and imitating only surviving companies, especially the most successful ones, can lead to flawed and dangerous conclusions about what are the best and safest practices.

That was my point in my post about Why "Good to Great" isn't very good. I also liked this part from the book:

Suppose you went to a doctor who said, "I'm going to do an appendectomony on you." When you asked why, the doctor answered, "because I did one on my last patient and it made him feel better." We suspect you would high-tail it out of that office, because you know that the treatment ought to fit the disease, regardless of whether or not the treatment helped the previous patient.

Yet the above scenario happens at many companies all around the world.

Content Marketing Sins and How to Avoid Them

I don't want to get too much more into this until I can write a longer review, but go get this book. And be prepared to have the foundations of your business beliefs significantly shaken.

  • I’m looking forward to your review. From the editorial review at Amazon, it looks like “When Bad Things Happen to Good Concepts”http://spookyaction.blogspot.com/2006/02/when-bad-things-happen-to-good.html in book form – only better, clearer, and in book form!

  • Observed your link. Nothing interesting, but few things I checked for myself. thanks.