Has “Green” Failed As A Business Model?

I’m not a very big fan of schemes against reality. You know, propaganda that causes grave error. At the same time, I understand the importance of trying to get better as a society, and I fully embrace the desire to preserve the environment.

There’s no question that the green movement has been full of false promises and blatant propaganda. But there’s also no question that we have a responsibility to the Earth. The 1 million dollar question is how to do we honor the reality of human nature and business and everything else, and still make progress? Well, to start answering that question, we have to recognize where the Green movement has gone wrong and aim to make it more responsible to business fundamentals. This graphic from Master-of-Engineering.org is a great place to begin the conversation.

The Green Fail
Source: Master of Engineering Degrees

So what do you think? Has the green movement led us completely down the wrong path or is it a redeemable enterprise?

More Popular Stories:



  1. Bjorgvin Saevarsson's Gravatar Comment by Bjorgvin Saevarsson on October 11th, 2012 at 8:59 am

    As much as I agree with your assessment of bio fuels, I disagree with your handpicked scenarios of how the “Obama” package or “Chevy Volt” failed. It takes guts to venture out of the oil economy and the consequences of not doing so are far greater than the cost of trying. In the US, we are slaves to cheap oil and tend to want to defend it at all cost. The fossil fuel industry is in decline needing fewer and fewer employees each day. It causes close to half a trillion dollars each year in environmental and health costs in the US alone, which are not charged at the pump, by the way. Did green really fail or are we just giving it half the attention and investments it deserves?

Leave a Reply