Hi-Tech Changing Rooms

I wonder if this will be an aid or an annoyance to shoppers.

The QinetiQ system uses 3D digital cameras which not only take pictures but also record precise measurements from more than 1,000 points on an object.

Installed in a changing room, an array of about six cameras would feed data to a computer running software that matches particular styles to individual body shapes.

The inventors say it could provide advice like "your bum looks too big in this" – or words to that effect.

It may help some people (like me) who have little fashion sense (thank goodness Mrs. Businesspundit helps me pick out clothes). But there are plenty of people out there who seem determined to wear things they shouldn't, and this changing room probably won't change their mind.

Content Marketing Sins and How to Avoid Them