This is surprising.
Leading home improvement retailer The Home Depot announced it has begun selling advertising on its website, homedepot.com, which reaches some 4 million home improvement consumers each week, MarketingVOX reports. "Our goal is to allow a few key vendor partners the opportunity to educate millions of home improvement consumers about their distinctive and innovative products," said Harvey Seegers, president of Home Depot Direct, in a statement.
Home Depot is one of the few corporate web sites tapping into this market, but I think many more will follow.
In (the right) context, advertising is actually great content – you’ll be seeing a lot more of this the closer we get to ‘singularity’