Those crazy Japanese are at it again. This time they are experimenting with strange ice cream flavors.
Japanese ice-cream lovers have swapped traditional flavours such as raspberry ripple for something a little more exotic – horse-flesh.
As Tokyo swelters in soaring temperatures, people are being invited to cool off by choosing from a variety of unusual flavours.
Garlic, potato and lettuce, and cactus and seaweed along with raw horse-flesh are now available in Japan's shops.
Adventurous ice cream lovers not tempted by those flavours could try soybean and kelp or strawberry and spinach.
I'm guessing there isn't much market research on this – it's a case of trying to create some demand.