Comments on: How Anger Helps Businesses (and Politicians) Gain Consumers http://www.businesspundit.com/how-anger-helps-businesses-and-politicians-gain-consumers/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 20 Nov 2009 20:31:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Bob the Chef http://www.businesspundit.com/how-anger-helps-businesses-and-politicians-gain-consumers/comment-page-1/#comment-14399 Bob the Chef Sun, 17 May 2009 14:01:29 +0000 http://www.businesspundit.com/?p=5133#comment-14399 People are mindless state machines. As much as that _angers_ them to hear it, that's what they are. People behave in such profoundly mindless and stupid ways in their day to day lives, in their thoughts, in their words and in their actions, it really is irritating to those that can be legitimately called human. And worst of all for the aware observer, it's completely obvious and transparent! Goddamnit! Luckily, for those who manage to separate from the herd, it becomes both a source of amusement, as well as a way to exercise power over the drones. Recent cases in point: Bush, and now his protege Obama. The humanoids have a simple system of weaknesses, deficits rooted in both nature and nurture. Manipulating them really is like pressing buttons on a subservient robot waiting for commands. Those apart from the herd know these weaknesses and use them to funnel the masses into a variety of behavioral phenomena as desired. And don't worry about the so-called "rebellious" ones. Their superficial reaction to certain discomforts is also well understood, and in fact serves as an additional useful, amusing force in the herding of the humanoids. Oh, right, what does this all have to do with anything. The means through which said manipulation is accomplished is colloquially called marketing. Now I can already imagine that some of you will become dismissive of this post (gooood...), and some of you may feel angered by it (gooood...), while some may feel an ounce of insecurity well up inside you (gooood...). But some of you may feel like you are part of the elite that govern the masses. Hah! Also gooood, because the narcissism of the age is precisely one of weaknesses used to lead you out into the desert naked, stripped of your dignity and your wealth, while providing still a source of amusement. The gods chuckle, and then they laugh. People are mindless state machines. As much as that _angers_ them to hear it, that’s what they are. People behave in such profoundly mindless and stupid ways in their day to day lives, in their thoughts, in their words and in their actions, it really is irritating to those that can be legitimately called human. And worst of all for the aware observer, it’s completely obvious and transparent! Goddamnit!

Luckily, for those who manage to separate from the herd, it becomes both a source of amusement, as well as a way to exercise power over the drones. Recent cases in point: Bush, and now his protege Obama. The humanoids have a simple system of weaknesses, deficits rooted in both nature and nurture. Manipulating them really is like pressing buttons on a subservient robot waiting for commands. Those apart from the herd know these weaknesses and use them to funnel the masses into a variety of behavioral phenomena as desired. And don’t worry about the so-called “rebellious” ones. Their superficial reaction to certain discomforts is also well understood, and in fact serves as an additional useful, amusing force in the herding of the humanoids.

Oh, right, what does this all have to do with anything. The means through which said manipulation is accomplished is colloquially called marketing.

Now I can already imagine that some of you will become dismissive of this post (gooood…), and some of you may feel angered by it (gooood…), while some may feel an ounce of insecurity well up inside you (gooood…). But some of you may feel like you are part of the elite that govern the masses. Hah! Also gooood, because the narcissism of the age is precisely one of weaknesses used to lead you out into the desert naked, stripped of your dignity and your wealth, while providing still a source of amusement. The gods chuckle, and then they laugh.

]]> By: Matt @ Steadfast Finances http://www.businesspundit.com/how-anger-helps-businesses-and-politicians-gain-consumers/comment-page-1/#comment-8337 Matt @ Steadfast Finances Thu, 04 Sep 2008 14:51:48 +0000 http://www.businesspundit.com/?p=5133#comment-8337 I'd would argue having the public (i.e. the consumers) think you're a certain type of business helps immeasurably. If you're a green living advocate, you use eco-friendly companies (Google or Fedex). If you're known as a take no prisoner business, you attract the hardcore business persons (Microsoft during the browser wars). If you're a mom and pop retiree, and you like an approachable jolly old guy running you're money, Berkshire Hathaway is for you. Perception is rule #1 for 99% of people who don't understand the business world. I’d would argue having the public (i.e. the consumers) think you’re a certain type of business helps immeasurably. If you’re a green living advocate, you use eco-friendly companies (Google or Fedex). If you’re known as a take no prisoner business, you attract the hardcore business persons (Microsoft during the browser wars). If you’re a mom and pop retiree, and you like an approachable jolly old guy running you’re money, Berkshire Hathaway is for you. Perception is rule #1 for 99% of people who don’t understand the business world.

]]> By: Nate C. http://www.businesspundit.com/how-anger-helps-businesses-and-politicians-gain-consumers/comment-page-1/#comment-8335 Nate C. Thu, 04 Sep 2008 14:05:27 +0000 http://www.businesspundit.com/?p=5133#comment-8335 Anger could be as simple as inciting anger at a competitor's product. Apple's anti-PC ads are a tame example: they make users conscious of PC problems and inform them that users could be getting so much more. I'm envisioning a Pabst ad that says something about being "the REAL American beer" as an attack on Budweiser's sellout to In-Bev. This would make many American beerdrinkers angry with Budweiser, driving business to Pabst. Anger could be as simple as inciting anger at a competitor’s product. Apple’s anti-PC ads are a tame example: they make users conscious of PC problems and inform them that users could be getting so much more.

I’m envisioning a Pabst ad that says something about being “the REAL American beer” as an attack on Budweiser’s sellout to In-Bev. This would make many American beerdrinkers angry with Budweiser, driving business to Pabst.

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