Comments on: How Does Openness Affect Sales? http://www.businesspundit.com/how-does-openness-affect-sales/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 03 Feb 2012 07:09:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: A Wilhem http://www.businesspundit.com/how-does-openness-affect-sales/comment-page-1/#comment-259 A Wilhem Tue, 06 Dec 2005 10:19:20 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=2412#comment-259 I believe that the frictionless sale will almost always win out over one with friction. The only exception I can think of is a sale based on passion (need or want). A goal of any small business should be to minimize friction in the sales channel. Ed Sim had something about this a few months back "The less friction you have in your sales and delivery model, the easier it is to scale. The easier it is to scale the faster and more efficiently you can grow. " <a href="http://www.beyondvc.com/2005/09/skype_and_siebe.html" rel="nofollow">http://www.beyondvc.com/2005/09/skype_and_siebe.html</a> I believe that the frictionless sale will almost always win out over one with friction. The only exception I can think of is a sale based on passion (need or want).

A goal of any small business should be to minimize friction in the sales channel.

Ed Sim had something about this a few months back “The less friction you have in your sales and delivery model, the easier it is to scale. The easier it is to scale the faster and more efficiently you can grow. ”

http://www.beyondvc.com/2005/09/skype_and_siebe.html

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