How Small Businesses Are Using Social Media [Infographic]

It’s undeniable that small businesses today benefit greatly from the use of social media sites. Whether for promoting their enterprise, reaching out to clients and responding to queries from customers, regular networking efforts on social media indeed has its rewards.

A big chunk of entrepreneurs using Facebook, Twitter and so on belong to the small business industry. It should be noted, however, that even the Fortune 500 companies are also taking advantage of these sites.

Apart from the real time communication that the sites offer, it’s absolutely free to promote a business and keep in touch with customers. One does not need to have technical skills to be able to manage a social media account and this ease of using the sites is what primarily attracts business owners to use them.

Below we share an infographic design from Infographic Labs showing the latest studies and surveys on how businesses are using and benefiting from the top social networking sites. Recent figures tell only one thing – entrepreneurs regardless of the field they’re in will continue to tap social media for their marketing campaigns.

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Comments

  1. Gary Shouldis's Gravatar Comment by Gary Shouldis on February 6th, 2012 at 8:45 am

    Social Media can be time consuming for a small business, but the costs are so much lower than traditional marketing techniques. Google has indicated it will be using social media much more in determining relevant search results so it’s important for every business to be active at least on one platform.

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