How To Find Topics To Blog


I could blog a lot more than I do if only there were a few more hours in a day. I keep a text file on my desktop with a list of several dozen ideas at any given time that I want to blog about. New bloggers, or people that don't blog, always ask me where I find so much stuff to write about. My answer is that to me, the world is just a fascinating place. But what can you do if you don't think that way?

The answer comes from my favorite book. The following is an excerpt from Zen and the Art of Motorcycle Maintenance. To set the stage, the author is teaching a college course in which he does some unusual things, like throwing out grades and making the students do strange writing exercises.

He'd been innovating extensively. He'd been having trouble with students who had nothing to say. At first he thought it was laziness but later it became apparent that it wasn't. They just couldn't think of anything to say.

One of them, a girl with strong-lensed glasses, wanted to write a five-hundred-word essay about the United States. He was used to the sinking feeling that comes from statements like this, and suggested without disparagement that she narrow it down to just Bozeman.

When the paper came due she didn't have it and was quite upset. She had tried and tried but she just couldn't think of anything to say.

He had already discussed her with her previous instructors and they'd confirmed his impressions of her. She was very serious, disciplined and hardworking, but extremely dull. Not a spark of creativity in her anywhere. Her eyes, behind the thick-lensed glasses, were the eyes of a drudge. She wasn't bluffing him, she really couldn't think of anything to say, and was upset by her inability to do as she was told.

It just stumped him. Now he couldn't think of anything to say. A silence occurred, and then a peculiar answer: "Narrow it down to the main street of Bozeman." It was a stroke of insight.

She nodded dutifully and went out. But just before her next class she came back in real distress, tears this time, distress that had obviously been there for a long time. She still couldn't think of anything to say, and couldn't understand why, if she couldn't think of anything about all of Bozeman, she should be able to think of something about just one street.

He was furious. "You're not looking!" he said. A memory came back of his own dismissal from the University for having too much to say. For every fact there is an infinity of hypotheses. The more you look the more you see. She really wasn't looking and yet somehow didn't understand this.

He told her angrily, "Narrow it down to the front of one building on the main street of Bozeman. The Opera House. Start with the upper left-hand brick."

Her eyes, behind the thick-lensed glasses, opened wide. She came in the next class with a puzzled look and handed him a five-thousand-word essay on the front of the Opera House on the main street of Bozeman, Montana. "I sat in the hamburger stand across the street," she said, "and started writing about the first brick, and the second brick, and then by the third brick it all started to come and I couldn't stop. They thought I was crazy, and they kept kidding me, but here it all is. I don't understand it."

Neither did he, but on long walks through the streets of town he thought about it and concluded she was evidently stopped with the same kind of blockage that had paralyzed him on his first day of teaching. She was blocked because she was trying to repeat, in her writing, things she had already heard, just as on the first day he had tried to repeat things he had already decided to say. She couldn't think of anything to write about Bozeman because she couldn't recall anything she had heard worth repeating. She was strangely unaware that she could look and see freshly for herself, as she wrote, without primary regard for what had been said before. The narrowing down to one brick destroyed the blockage because it was so obvious she had to do some original and direct seeing.

He experimented further. In one class he had everyone write all hour about the back of his thumb. Everyone gave him funny looks at the beginning of the hour, but everyone did it, and there wasn't a single complaint about "nothing to say."

In another class he changed the subject from the thumb to a coin, and got a full hour's writing from every student. In other classes it was the same. Some asked, "Do you have to write about both sides?" Once they got into the idea of seeing directly for themselves they also saw there was no limit to the amount they could say. It was a confidence-building assignment too, because what they wrote, even though seemingly trivial, was nevertheless their own thing, not a mimicking of someone else's. Classes where he used that coin exercise were always less balky and more interested.

As a result of his experiments he concluded that imitation was a real evil that had to be broken before real rhetoric teaching could begin. This imitation seemed to be an external compulsion. Little children didn't have it. It seemed to come later on, possibly as a result of school itself.

Bloggers want to be popular, so what we do to achieve popularity is to copy the same things that popular bloggers do. We imitate. We don't think. Substance requires the ability to focus in on something, like the student in this story focused in on a brick.

How Automation is Changing Jobs, Careers, and the Future Workplace

I think most people blog for the wrong reasons. If you really want traffic so that you can get adSense revenue, it isn't hard to crack the popularity code. You can get to the front page of Reddit or some other "popularity" site by copying the format of stuff that makes it to the front page. It's all pretty similar. Blogging though, can really be so much more.

I blog because it helps me think. Some of you that read a lot of this site can probably tell that I'm going through a transition philosophically and intellectually. I am trying to come to grips with certain ideas and trends, figure out what is hype and what is substance, and distill the useful stuff down to add to my repertoire of knowledge and skills. I confess that I am confused about my own views on some aspects of business. But that is what I am doing here day in and day out – working out my thoughts. Your comments and the occasional blog post expanding on or contradicting what I've said help me think through all of this fog.

I think people have trouble writing and blogging because they want to weave together this grand treatise on some complex topic. That isn't necessary. Start with the small things. Start with your own life and experiences and things that you have read or seen recently. Start with a single brick. Use that as a base to get you thinking, because that is where blogs really shine – when writers are thinking independently and personally.