Comments on: How To Get A Big Check For Your Marketing http://www.businesspundit.com/how-to-get-a-big-check-for-your-marketing/ Entrepreneurship, Startup Companies and Business Philosophy Sat, 20 Mar 2010 01:45:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Daniel Sweet http://www.businesspundit.com/how-to-get-a-big-check-for-your-marketing/comment-page-1/#comment-2083 Daniel Sweet Mon, 19 Mar 2007 23:43:53 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3094#comment-2083 That's because most marketing departments treat marketing like a creativity contest for ad awards and not like a metric-definable activity that should logically result in sales. Buffet writes checks because the ads have driven up sales. Buffet will stop writing those checks when the marketing department decides that it is sick of the duck (which it probably has already) and wants to go in a new, more creative direction. Perhaps they'll present modern art in a commercial and have a voice over say, "Life is complex. Get Geico." Dan That’s because most marketing departments treat marketing like a creativity contest for ad awards and not like a metric-definable activity that should logically result in sales.

Buffet writes checks because the ads have driven up sales. Buffet will stop writing those checks when the marketing department decides that it is sick of the duck (which it probably has already) and wants to go in a new, more creative direction.

Perhaps they’ll present modern art in a commercial and have a voice over say, “Life is complex. Get Geico.”

Dan

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