#ILookLikeAnEngineer Campaign Blows Up on Twitter

I Look Like An Engineer

As part of a recruiting campaign, Onelogin, a password securities company, released an advertisement featuring one of its young female engineers, Isis Anchalee, as the face of the ad. Unfortunately, instead of recognizing the contributions female engineers have provided the tech industry, many found it to be an opportunity to provide sexist remarks.

So on Aug. 1, Anchalee published a short essay under her Medium account where she shared her experiences as a female engineer. Within her essay Anchalee spoke of the mistreatment she has received within the workplace after the ad was launched. One example she provided was around a colleague throwing dollar bills at her during work hours.

Anchalee goes on to write:

There is a significant lack of empathy and insight towards recognizing that their “playful/harmless” behavior is responsible for making others inappropriately uncomfortable. This industry’s culture fosters an unconscious lack of sensitivity towards those who do not fit a certain mold. I’m sure that every other women and non-male identifying person in this field has a long list of mild to extreme personal offenses that they’ve just had to tolerate. I’m not trying to get anyone in trouble, fired or ruin anyone’s life. I just want to make it clear that we are all humans, and there are certain patterns of behavior that no one should have to tolerate while in a professional environment.

Towards the bottom of her essay, Anchalee posted this photo of herself:

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In the photo, Anchalee holds a sign that reads, “I help build enterprise software. #ILookLikeAnEngineer,” followed by her Twitter handle at the bottom.

Anchalee later takes the campaign to Twitter as she calls on her fellow female engineers to promote their success with the hashtag #ILookLikeAnEngineer.

It did not take long before female engineers from all around the world began displaying photos of themselves with the hashtag #ILookLikeAnEngineer included in their tweet: