Indian Startup Wants to Sell Cow Urine Cola

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Cola is bad for you, but cow pee cola is very healthy, according to a group who wants to sell it as an elixir in India. From the UK Telegraph:

The Rashtriya Swayamsevak Sangh, India’s leading Hindu cultural group, has developed Gau Jal or Cow Water, at its research centre in the Indian holy city of Haridwar on the River Ganges, and hopes it will be marketed as a ‘healthy’ alternative to Coke and Pepsi.

In some Indian states, cow dung and urine are sold in regular dairy shops alongside milk and yogurt, and “ayurvedic” Indian health food companies make porridge, toothpaste and tonic drinks which claim to cure ailments ranging from liver complaints to diabetes and cancer. The urine is also believed to have disinfectant properties while the dung is used in many Indian village huts as a clean and antiseptic flooring.

Now, the RSS’s Cow Protection Department has invented a new urine-based soft drink it hopes will promote its health-giving properties to a wider market. “We refer to gau ark (cow urine) as gau jal (cow water) as it has immense potential to cure various diseases. We have developed a soft drink formula with gau jal as the base and it has been sent to a laboratory at Lucknow for testing,” said director Om Prakash.

His team is now focusing on packaging, marketing, and of course preservation to stop its curative drink from going whiffy in the summer heat.

This might not be as disgusting as it sounds, depending on how much urine is involved. Red Bull, after all, contains an animal bile derivative. However, “urine as the base” does sound a little suspect. Would you drink it?