More than 200,000 advertisers have flocked to Instagram in the five months since Facebook started testing ads on the popular photo-sharing platform.
Instagram opened its platform to a couple of hundred advertisers in June, the company said, and by September had opened the app to anyone wanting to purchase an ad.
The company says three-quarters of advertisers are now outside the United States
Advertising on the platform has become lucrative as more than 400 million users flocked to the platform in 2015.
In comparison, Twitter has 130,000 advertisers which began buying ads five years ago. The 140-character network services 320 million users.
Instagram advertising relies on Facebook’s ad technology which is highly advanced. For example, buyers can target demographic groups, such as 18-25 year old females who live in Chicago. The platform also allows advertisers to run ads across both Facebook and Instagram.
“The Facebook relationship has helped us grow our user base” and attract advertisers, said James Quarles, Instagram’s head of global advertising. “People can be creative in using the two together and run things across both platforms. That really hasn’t existed much in the marketing world.”
Last month, Facebook Chief Operating Officer Sheryl Sandberg said 98 of Facebook’s top 100 advertisers also ran ads on Instagram.
The company has not revealed how many of its 200,000 Instagram ad buyers are also using Facebook ads.
Instagram is especially popular among small businesses and consumer goods advertisers who typically rely on visual appeal to sell their products.
Some experts believe Instagram could generate $1.5 billion in revenue in 2016.