Assuming that email has surpassed traditional snail mail is a logical conclusion to come to- however that doesn’t necessarily make it true, 70-80% of consumer say they open almost all of their mail, and that’s including their junk mail. So what is it that keeps direct mail alive and well when everyone is so used to shooting emails?
For many businesses, utilizing direct mail to spur visits to their website has been one of the most effective marketing tools. It’s shown that 79% of consumers will act on direct mail offers and promotions immediately, while only 45% of people will do the same for email promotions. For every 5,000 prospects, there are 175 responders for direct mail and 65 responders for email.
Omnichannel marketing in absolutely necessary for businesses. When direct mail and email work together, it opens up a more personalized channel of marketing towards consumers and yields better results. Customers spend 25% more when businesses both direct mail and email marketing and prospects are more likely to convert on a direct mail offer rather than a single email offer.
Direct mail certainly isn’t dead, and is in fact growing at a tremendous rate in addition to offering support to email marketing. Take a look at this infographic for more on how direct mail can help boost brand awareness, increase ROI, and offer a more user friendly experience for customers.