Comments on: Is SWOT Analysis Wrong?

By: treadmill

treadmill — Tue, 23 Jan 2007 14:19:29 +0000

SWOT is very much true. Whether some sites believe in it or not, the truth is that people exercise just because they have a fear of being overweight or be unhealthy. SWOT works.

By: Walter Macd

Walter Macd — Fri, 09 Jun 2006 10:06:49 +0000

SWOT is a tool to help simplify a complex business situation and give a method of examining possible strategies. The strategies which emerge from the use of SWOT must be checked against reality. It is only “wrong” if it is used incorrectly and seen as providing the answer, regardless of what that answer is.

By: laurence haughton

laurence haughton — Tue, 16 May 2006 17:20:08 +0000

“Easy formulas and exotic models may be convenient and occasionally helpful (especially to business gurus who are really just ‘Texas Sharpshooters*’) but they do nothing for your ability to deal effectively with the constantly emerging new realities.”
T Levitt from the classic book on differentiation, The Marketing Imagination.

The way to deal with what’s new is to be “widely informed and to think straight.”

*The Texas sharpshooter is a fabled marksman who fires his gun randomly at the side of a barn, then paints a bullseye around the spot where the most bullet holes cluster.

By: David G

David G — Tue, 16 May 2006 16:54:50 +0000

Or, in other words – SWOT takes you straight into RED Oceans where you have to spend heavily on differentiation and on selling its messgae – the critic here must have read BOS

By: David Foster

David Foster — Tue, 16 May 2006 14:35:11 +0000

The problem is, people take conceptual models–often very simple ones–and assume that they are *real* rather than just representing one way of looking at things. (The BCG model–cows, stars, dogs, and question marks) seems particularly susceptible to misuse.

Someone once observed, in the context of World War I generalship, that inferior minds, once provided with an idea, are reluctant to let go of it.