Because virtually everything in our lives is making its way onto a digital platform, it may seem premature to claim that digital cameras are becoming obsolete in the majority of people’s lives. However, if you are not a professional photographer, then it is likely that you do not have the need for a high-tech digital camera that captures 12 megapixels or more. The market for Cannon or Kodak cameras with these kinds of abilities is dwindling due to the fact that the large majority of people have a camera built into their smart phone that is sufficient to meet their needs. In addition to this factor, smart phones are now capable of running Apps that allow users to do all the editing of their photographs directly on the phone, making the process of transferring the photos from a digital camera to an actual computer where they will be edited using some form of software feel slow and somewhat redundant.
The Trend is Real
According to some research companies, 55 percent of the photos and videos being produced today are created using software on smart phones, a figure that is up 20 percent from the previous year. You may think that you would be able to tell the difference between a photograph taken with a smart phone and one taken using an average digital SLR camera, but the majority of people find that the final product is impossible to determine from the level of quality alone. Add in the fact that smart phones allow users to automatically share their images via social media outlets, and the numbers really begin to make sense.
Manufacturers are Paying Attention
The trend that photography is taking for the average individual is not going unnoticed by the companies behind the smart phones that we consume so ravenously. They are looking at the demographics and beginning to target and engage consumers in very specific ways when it comes to marketing these products, ensuring that the shift will be very likely to continue. On the opposite end of the market, digital camera manufacturers must take action as well if they hope to save themselves in the face of the rapidly developing technology that is working against them, however, it may already be too late.
Currently, the top selling digital SLR cameras and digital point-and-shoot cameras are Canon, Nikon, Panasonic, Olympus, and Leica. The competition who is vying for their customers’ attention are the smart phones and tablets that are hot on the open market. It is not the hardware itself that is giving the more compact technology the leg up, however. It is primarily the apps available on these devices that work in conjunction with the devices that are causing the upheaval. The leading apps in the world of photography include Snapseed, Camera+, and Instagram.
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