Comments on: Is There Enough Advertising To Support Quality Content? http://www.businesspundit.com/is-there-enough-advertising-to-support-quality-content/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 03 Feb 2012 07:09:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ian http://www.businesspundit.com/is-there-enough-advertising-to-support-quality-content/comment-page-1/#comment-2971 ian Tue, 22 Jan 2008 22:29:10 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3463#comment-2971 This is more in response to Nicole Kipps but still relevant. I find that there is a market for quality content, clients are happy to pay for it and they understand the value of it. And not all content is directly related to an ad-buy. This is more in response to Nicole Kipps but still relevant. I find that there is a market for quality content, clients are happy to pay for it and they understand the value of it. And not all content is directly related to an ad-buy.

]]> By: Nikole Gipps http://www.businesspundit.com/is-there-enough-advertising-to-support-quality-content/comment-page-1/#comment-2970 Nikole Gipps Tue, 22 Jan 2008 14:50:22 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3463#comment-2970 Sadly, paying for high quality content is becoming less and less important. Look at a job board for content writers ... most of the jobs, when you work out what the pay is vs. how much time it takes to write a quality post, are pretty much offering minimum wage. And when you have a minimum wage job, you get a minimum wage writer. Maybe the content will decrease, maybe there will just be fewer sites. Right now it is a bit oversaturated and fragmented. The competition for writers is high and the pay is low, which isn't a recipe for quality. Sadly, paying for high quality content is becoming less and less important. Look at a job board for content writers … most of the jobs, when you work out what the pay is vs. how much time it takes to write a quality post, are pretty much offering minimum wage. And when you have a minimum wage job, you get a minimum wage writer. Maybe the content will decrease, maybe there will just be fewer sites. Right now it is a bit oversaturated and fragmented. The competition for writers is high and the pay is low, which isn’t a recipe for quality.

]]> By: laurence haughton http://www.businesspundit.com/is-there-enough-advertising-to-support-quality-content/comment-page-1/#comment-2969 laurence haughton Mon, 21 Jan 2008 22:34:26 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3463#comment-2969 My source reports that the "marketing budget" (the sum spent by businesses to find and grow customers) exceeds a trillion dollars. It has grown substantially over the last thirty years. The ad spend is a fraction of that (less than 30 per cent). And while the ad spend has grown, the "ad" share of the marketing dollar has shrunk over those same three decades. The reason? According to those who pay the ad bills "the ROI of most ad buys is disappointing." So ad buyers defect and find other ways besides traditional ads to spend their marketing dollars. My source reports that the “marketing budget” (the sum spent by businesses to find and grow customers) exceeds a trillion dollars. It has grown substantially over the last thirty years.
The ad spend is a fraction of that (less than 30 per cent). And while the ad spend has grown, the “ad” share of the marketing dollar has shrunk over those same three decades.

The reason? According to those who pay the ad bills “the ROI of most ad buys is disappointing.” So ad buyers defect and find other ways besides traditional ads to spend their marketing dollars.

]]> By: Ideatagging http://www.businesspundit.com/is-there-enough-advertising-to-support-quality-content/comment-page-1/#comment-2968 Ideatagging Mon, 21 Jan 2008 15:48:57 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3463#comment-2968 I too have asked the same question on my blog. Though we all hail it, I have commented on the dangerous precedent being set by the continuous move of the music industry towards free. I even go as far as suggesting that free may ultimately hinder the evolution of the web. I too have asked the same question on my blog. Though we all hail it, I have commented on the dangerous precedent being set by the continuous move of the music industry towards free. I even go as far as suggesting that free may ultimately hinder the evolution of the web.

]]> By: John http://www.businesspundit.com/is-there-enough-advertising-to-support-quality-content/comment-page-1/#comment-2967 John Mon, 21 Jan 2008 12:14:59 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3463#comment-2967 Rob, a well thought out piece as ever. Perhaps the model will move more towards selling selected information. For example 90% of the information is free/ad supported and the remaining 10%, i.e. the cream will be sold to those that need the latest/fullest/most detailed information. Rob, a well thought out piece as ever. Perhaps the model will move more towards selling selected information. For example 90% of the information is free/ad supported and the remaining 10%, i.e. the cream will be sold to those that need the latest/fullest/most detailed information.

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