Jessica Alba is taking The Honest Company public

The Honest Company IPO

Jessica Alba and her incredibly popular eco-friendly retailer, The Honest Company, are going public.

According to Bloomberg’s Lizette Chapman and Alex Barinka, The Honest Company is working with Goldman Sachs and Morgan Stanley on the deal.

The Honest Company raised $70 million in 2014 and was valued at $1.7 billion after raising $100 million.

Alba has done a great job of leveraging her celebrity to hawk the companies eco-friendly toothpaste, diapers, and other household and family products.

The IPO will mark a fairly rare occurrence in 2016. The first two companies to go public this year were two biotech companies that joined the markets this week. January was the first IPO-free month since September 2011.

The Honest company was founded by Alba and Brian Lee in 2011, it has since because a big player in the online space, where it offers premium products at a premium price.

Goldman Sachs, Morgan Stanley, and The Honest Company, are not commenting on the IPO at this time.