Jessica Alba is taking The Honest Company public

The Honest Company IPO

Jessica Alba and her incredibly popular eco-friendly retailer, The Honest Company, are going public.

According to Bloomberg’s Lizette Chapman and Alex Barinka, The Honest Company is working with¬†Goldman Sachs and Morgan Stanley on the deal.

The Honest Company raised $70 million in 2014 and was valued at $1.7 billion after raising $100 million.

Alba has done a great job of leveraging her celebrity to hawk the companies eco-friendly toothpaste, diapers, and other household and family products.

The IPO will mark a fairly rare occurrence in 2016. The first two companies to go public this year were two biotech companies that joined the markets this week. January was the first IPO-free month since September 2011.

The Honest company was founded by Alba and Brian Lee in 2011, it has since because a big player in the online space, where it offers premium products at a premium price.

Goldman Sachs, Morgan Stanley, and The Honest Company, are not commenting on the IPO at this time.

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Written by John Howard

John Howard

John Howard is the Business Editor at BusinessPundit.com. He is an avid watcher of markets, a wallflower of retail, and a fan of disruptive businesses that utilize technology and unique ideas to form brilliant new ways of doing business.