Juicero raises $70 million as it launches its $699 state-of-the-art juicer

Juicero

Juicero.com has raised $70 million in a Series B funding round led by Artis Ventures. The company has raised more than $100 million over the last three years.

The company on Thursday debuted a $699 counter top device that cold presses juice out of “packs” that are prepped with fruit and veggies.

The packs cost between $4 and $10 each and are available through a Juicero subscription service. The packs are not available in grocery stores at this time.The Juicero is selling in California and the company plans to expand in the near future.

Every single Juicero pack includes a QR code which allows the company to track data about how much juice customers are making and which recipes they prefer.

The company’s app will suggest different recipes to try (pouches to buy) in order to round out a customer’s nutrition.

Juicero was founded by Organic Avenue co-founder Doug Evans.

Other high-end countertop juicer company’s are promising to deliver a similar device in the future. Those companies including Cuisinart, Vita-Mix, and Kuvings.

Juicero is using organic products that it says are of even higher quality than many store bought fruits and vegetables.

Juicero’s Series A and B investors include Kleiner Perkins Caufield & Byers, GV (formerly Google Ventures), Thrive Capital, Campbell Soup Company, Two Sigma Ventures, DBL Partners, First Beverage Group, Acre Venture Partners, and others.