The Keurig Kold is being shut down after just nine months on the market and $1 billion in development. at-home soda machine, Keurig Kold, just nine months after its debut.
The machine has been plagued with negative customer reviews and a high-ticket price that simply couldn’t compete with much cheaper SodaStream models.
The Keurig Kold debuts with a cost of $369 while the starting price for a SodaStream is just $79.
The devices sodas also cost between $0.99 and $1.29 while SodaStream drinks are just $0.08 to $0.20 per serving.
The company also launched its product as soda consumption continues to fall in the United States. Per capita soda consumption last year was 41.4 gallons, down from 52.4 gallons in 2004, according to Beverage Digest, a trade publication.
Customers also couldn’t stop badmouthing the product. One customer review on Keurig’s website proclaimed:
“This thing is an absolute monster. I already struggle with counter space. It’s huge and very deep.”
Other customers claimed that it took 5 hours to cool down the machien once plugged in. The Keurig Kold’s own literature claimed just a two hour cool down time.
Another customer said the machine “sounds like a freight train… It was pretty annoying and we could hear it in the other rooms of our house.”
“There is a constant buzzing sound when plugged in (think soda vending machine) that annoys my husband, but I don’t really notice it,” another customer wrote.
Another customer said the machine had to be kept at least two inches away from other objects to avoid overheating.
Keurig Kold makes single 8-ounce servings of soda from disposable pods of syrup. Customers didn’t like that they couldn’t increase the serving side outside of a 12-ounce option.
Many customers were complaining that the machine would sometimes fail, leading to wasted and rather expensive pods.
Keurig Green Mountain was sold to JAB Holding Company in March in a $13.9 billion deal.