Sometimes, luck and timing make all the difference. Thanks to the South Beach Diet, Laughing Cow Cheese is continually sold out.
Sales of the sweet-tasting, individually wrapped, tiny cheese wedges are up 250 percent from a year ago. Gilbert said he can't meet demand.
"If you are an old cheese warrior like me, this breaks your heart," said Gilbert, president of Bel/Kaukauna U.S.A. "I fought and clawed for every pound I could get in this business and it breaks my heart that we aren't able to ship more."
Bel/Kaukauna, headquartered in Little Chute, not far from Green Bay, expects to sell 12 million pounds of Laughing Cow cheese this year, in part by importing more from France and by expanding U.S. production at its Leitchfield, Ky., plant.
Demand is double that, said Gilbert, whose company is the U.S. subsidiary of Fromageries Bel of Paris.