If the rumors are true LeBron James’ deal with Nike includes a lifetime endorsement worth $1 billion.
It’s not the first time we’ve heard the $1 billion price tag attached to LeBron James, however, the source of the newest info is the best we’ve seen so far.
ESPN’s Darren Rovell — who first broke the story — reported that James’ new deal would “easily surpass” the 10-year, $300 million deal Kevin Durant signed with Nike in 2014.
On Tuesday, Maverick Carter — James’ longtime business partner sat down to speak with GQ about the Nike deal and other Lebron James related matters.
In the interview with GQ writer Mark Anthony Green, Carter said that he wouldn’t give the exact figure. But when Green pushed and said that he’d heard $1 billion, Carter remained coyly silent.
Here’s what transpired:
How much was the deal for?
I can’t say.
Come on, Mav! Can you ballpark it?
What are people saying?
Kanye said a billion. So a billion.
[Maverick smiles and points one finger skyward.]
Yeah. It’s a fantastic deal. Nike feels great about the deal. That’s the most important thing. As great as I feel, as great as LeBron feels—Nike feels fantastic about it. It’s the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.
A $1 billion price tag wouldn’t be implausible. Lebron James has already earned $169 million in salaries and he’s reportedly earning $44 million annually from current endorsements.
If his deals hold up Lebron James is on his way to becoming the wealthiest athlete of all time.