LEGO has unveiled its first disabled figure

LEGO character in a wheelchair

It took decades but LEGO has finally released a disabled character into the mix. The company on Thursday unveiled a new character who sits in a wheelchair.

The disabled mini-figure features a hat-wearing boy in a wheelchair, and was first spotted at the Nuremberg international toy fair in Germany.

LEGO has confirmed that the new character is part of the new LEGO CITY that will arrive on store shelves in June.

Online campaign #ToyLikeMe have called on the company to produce figures that represent disabled children. An online petition in support of that goal collected more than 20,000 signatures.

“We’ve got genuine tears of joy right now,” the campaign organizers said after the new toys were unveiled.

Disabled LEGO character

Sales of LEGOs grew 18% in the first half of 2015, following 15% growth in 2014. LEGO, fueled by the success of its hit movie, sold more than 60 billion LEGO pieces in 2014.

The family-owned business is the biggest toymaker in the world in terms of revenue and profit.

Written by Tammy Johnson

Tammy Johnson

Tammy Johnson is the Retail Editor at BusinessPundit. She focuses on Fortune 500 retail company's and disruptive brick-and-mortar and e-commerce companies that are changing the retail landscape.