LEGO sales shoot through the roof with help from Star Wars

Star Wars LEGO

LEGO’s revenues jumped by 25% and net profits rose by 31% in 2015. The company attributes the massive increases to sales of its Star Wars, Ninjago, and Disney Princess products.

The company said it sold more than 72 billion Lego bricks to 100 million kids in 2015, with Elsa’s Sparkling Ice Castle, the Star Wars Millennium Falcon and a Police Station topping the list of best sellers.

“If I could sing and dance, I should be singing and dancing, because it is a fantastic number of results,” Lego’s CEO Jorgen Vig Knudstorp said at a press conference on Tuesday.

Star Wars Millennium Falcon was Lego’s second most popular product in 2015.

LEGO launched 350 new products in 2015, the largest number of new block sets in the company’s history.

LEGO┬áreported revenues of 35.8 billion Danish kroner in 2015 on Tuesday. That’s up 25.2% compared to 2014.

The company was boosted in 2014 by the LEGO Movie.

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In September of last year LEGO passed Mattel to become the biggest toy company in the world.

The family-owned company employees more than 14,000 people around the world. It’s sales have quadrupled over the last 10 years.

Written by Tammy Johnson

Tammy Johnson

Tammy Johnson is the Retail Editor at BusinessPundit. She focuses on Fortune 500 retail company's and disruptive brick-and-mortar and e-commerce companies that are changing the retail landscape.