Lindsay Lohan Sues E-Trade. Sigh.

What narcotic cocktail would it take for you to recognize this baby as yourself?

Actress Lindsay Lohan is suing E-Trade after recognizing herself in one of the company’s baby ads. The ad features a baby named Lindsay who steals boyfriends and is a known “milkaholic.” Lohan’s lawyer claims E-Trade used the actress’s “name and characterization” for business use without approval, according to the New York Post, which has more:

The lawyer said that since the spot was seen by hundreds of millions of people watching the Super Bowl and Winter Olympics finals, the firm has garnered great profits. She says Lohan is owed $50 million in exemplary damages, plus another $50 million in compensatory damages.

The ad — part of a series starring babies who play the stock market — features a boy apologizing to his girlfriend via video chat for not calling her the night before.

“And that milkaholic Lindsay wasn’t over?” the baby girl asks him suspiciously.

“Lindsay?” the boy replies, just before a baby girl sticks her head into the frame and slurs, “Milk-a-what?”

Lohan’s lawyer, Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna.

“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Ovadia said.

Too bad all the time, ego, and drugs it took to conceptualize this suit can’t be replaced by marketable acting skills…

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.