Comments on: Loyalty Programs Make Customers Feel Like They Have Status Over Others

By: Drea

Drea — Sat, 24 Jan 2009 05:15:29 +0000

@jeelago and Dave: Hmm. I may have to reconsider that Facebook idea. I only add people I personally know, so I pigeonholed those other folks (with 700+ friends) as people who placed a premium on the number itself. I thought that I was in the minority, but considering your comments, I might be more representative of how most users think. I’m still convinced, however, that some kind of loyalty program could be instituted. Perks for heavy use/hours put in? Perks for the most elaborate profile? There’s gotta be something.

By: Dave Jenkins

Dave Jenkins — Fri, 23 Jan 2009 18:06:31 +0000

The idea that people “want” more friends on facebook, and therefore are willing to give up something in return, seems a little off. Facebook friend-counts are usually regulated by other factors: real friends (IRL) or common interests (outside just facebook).

By: jeelago

jeelago — Tue, 20 Jan 2009 08:56:12 +0000

point taken on the loyalty programs, so maybe this is slightly off-topic, but about the facebook example…. Is the idea that people there chase status through numbers of friends really something that’s taken for granted these days? Im curious because this has not been my experience.

@jeelago

By: Drea

Drea — Thu, 15 Jan 2009 17:09:51 +0000

Jeff, I think you’re more likely to stay loyal to that retailer, therefore spend more over time and be more amenable to their special offers.

By: jeff

jeff — Thu, 15 Jan 2009 15:02:27 +0000

This is all fine and dandy, but to what end?

If I have “status” with a particular retailer, am I therefore more likely to further spend? Or return? Or what?