Mark Cuban believes Donald Trump is about to run a “Seinfeld campaign.”
The billionaire businessman sat down to speak with Fox News and he said, “It’s going to be the campaign about nothing.”
During his talk with host Neil Cavuto, Cuban described how Trump will run a campaign “about nothing” much like the popular sitcom.
Cuban, who hasn’t chosen who he will vote for at this time, said Trump’s recent success on the campaign trail shows how “tribal” the nation had become.
“I don’t even think we’re partisan anymore,” he said. “I think we’re tribal, and Donald’s got that ‘What about me?’ tribe behind him.”
“Donald recognized early on that it’s not about issues at all — a lot of people could care less,” Cuban said. “All they care about is, ‘What are you going to do for me?’ And Donald addressed immigration, he addressed trade, he addressed all these things. No substance whatsoever. But he said to people who were concerned about themselves: ‘I can fix it.'”
Last summer Cuban said he would consider being Trump’s vice president if asked. When asked about the comment he said this time that the best choice Trump could make would be an experienced politician, such as former House Speaker John Boehner.
“It’s going to be a Seinfeld campaign,” Cuban repeated. “The more Donald talks about issues, the more it plays into Hillary and the more the eyes of his ‘What about me?’ tribe glazes over. They don’t pay attention to it. He picked up on that early on, and that was brilliant of him.”