What is your marketing IQ? Apparently, if you are a CEO, it isn't very high.
According to this "Marketing IQ test" given to a national sample of more than 1000 CEOs, the average Marketing IQ of Chief Executives is just 79 — with 100 being average and 160 being the highest score possible.
My score? 124… a little disappointing for a businesspundit, but respectable nonetheless. Honestly though, can you analyze marketing knowledge in 20 questions?