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	<title>Comments on: Marketing To a Captive Audience</title>
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	<link>http://www.businesspundit.com/marketing-to-a-captive-audience/</link>
	<description>Entrepreneurship, Startup Companies and Business Philosophy</description>
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		<title>By: Latarsha</title>
		<link>http://www.businesspundit.com/marketing-to-a-captive-audience/comment-page-1/#comment-2841</link>
		<dc:creator>Latarsha</dc:creator>
		<pubDate>Fri, 07 Dec 2007 05:54:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3402#comment-2841</guid>
		<description>Actually, there is a chain of really cool gas stations in Tulsa, OK that actually give you the option to place a valet order at the gas pump.

So...if you&#039;re in the mood for an energy drink and a Snicker&#039;s then press the button, place your order, and they are there delivering your goods to you before you finish pumping.

Never really saw that many people using the service...but it did look tempting on those days when I didn&#039;t feel like going in.
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		<content:encoded><![CDATA[<p>Actually, there is a chain of really cool gas stations in Tulsa, OK that actually give you the option to place a valet order at the gas pump.</p>
<p>So&#8230;if you&#8217;re in the mood for an energy drink and a Snicker&#8217;s then press the button, place your order, and they are there delivering your goods to you before you finish pumping.</p>
<p>Never really saw that many people using the service&#8230;but it did look tempting on those days when I didn&#8217;t feel like going in.</p>
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		<title>By: William Tully</title>
		<link>http://www.businesspundit.com/marketing-to-a-captive-audience/comment-page-1/#comment-2840</link>
		<dc:creator>William Tully</dc:creator>
		<pubDate>Mon, 03 Dec 2007 16:45:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3402#comment-2840</guid>
		<description>WHAT?! You&#039;re absolutely serious aren&#039;t you? We have the video advertising up here in Canada where this blaring message comes on when you start to pump and goes on and on.. Yes, I am a captive market simply because I can&#039;t go anywhere else to get fuel for my car - I have to visit a gas station and use their pumps. Yes, I am on their property, using their service, yet the reality is that I have no choice in the matter AND I am providing them with PROFIT.

There is nothing more intrusive than audio advertising and whoever came up with the idea for gas stations should be shot.

We all wondered about the video advertising when Tim Hortons introduced video screens at the drive through and above the counter up with their product offerings/pricing, yet there is no audio. People watch, people don&#039;t watch, and people don&#039;t really care. There is no doubt that it has helped increase revenue (who can resist the sight of a freshly baked steaming muffin with butter melting down the face of it?), yet someone there decided that it would be a GOOD IDEA not to bombard their customers with audio from which they can&#039;t escape from - this person should be commended!

Video you can look away - what the hell are you supposed to do with audio advertising blaring away?
</description>
		<content:encoded><![CDATA[<p>WHAT?! You&#8217;re absolutely serious aren&#8217;t you? We have the video advertising up here in Canada where this blaring message comes on when you start to pump and goes on and on.. Yes, I am a captive market simply because I can&#8217;t go anywhere else to get fuel for my car &#8211; I have to visit a gas station and use their pumps. Yes, I am on their property, using their service, yet the reality is that I have no choice in the matter AND I am providing them with PROFIT.</p>
<p>There is nothing more intrusive than audio advertising and whoever came up with the idea for gas stations should be shot.</p>
<p>We all wondered about the video advertising when Tim Hortons introduced video screens at the drive through and above the counter up with their product offerings/pricing, yet there is no audio. People watch, people don&#8217;t watch, and people don&#8217;t really care. There is no doubt that it has helped increase revenue (who can resist the sight of a freshly baked steaming muffin with butter melting down the face of it?), yet someone there decided that it would be a GOOD IDEA not to bombard their customers with audio from which they can&#8217;t escape from &#8211; this person should be commended!</p>
<p>Video you can look away &#8211; what the hell are you supposed to do with audio advertising blaring away?</p>
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		<title>By: Nick Huhn</title>
		<link>http://www.businesspundit.com/marketing-to-a-captive-audience/comment-page-1/#comment-2839</link>
		<dc:creator>Nick Huhn</dc:creator>
		<pubDate>Tue, 27 Nov 2007 14:01:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3402#comment-2839</guid>
		<description>Oh it&#039;s coming...  and guess who will bring it to us?

&lt;a href=&quot;http://www.cnn.com/2007/TECH/11/07/google.pump.ap/&quot; rel=&quot;nofollow&quot;&gt;http://www.cnn.com/2007/TECH/11/07/google.pump.ap/&lt;/a&gt;
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		<content:encoded><![CDATA[<p>Oh it&#8217;s coming&#8230;  and guess who will bring it to us?</p>
<p><a href="http://www.cnn.com/2007/TECH/11/07/google.pump.ap/" rel="nofollow">http://www.cnn.com/2007/TECH/11/07/google.pump.ap/</a></p>
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	<item>
		<title>By: Michael</title>
		<link>http://www.businesspundit.com/marketing-to-a-captive-audience/comment-page-1/#comment-2838</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Tue, 27 Nov 2007 04:41:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3402#comment-2838</guid>
		<description>As a business owner I am understand the need for marketers to find and convert more customers but it worries me that we are turning more heretofore &quot;open&quot; public spaces into opportunities to market.

I cringe when I have to wait through coming movies for my movie and have to listen to advertisements in public places when all I wanted was to get some gas, maybe watch some other people and GO.

I don&#039;t like marketers intruding on my &quot;free space&quot; and I worry about the increasing trend in this direction.

I wish that I had a way of punishing companies that so intrude. Will someone please invent a way to punish these offending companies. I would gladly pay money to defend myself against these intrusions.


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		<content:encoded><![CDATA[<p>As a business owner I am understand the need for marketers to find and convert more customers but it worries me that we are turning more heretofore &#8220;open&#8221; public spaces into opportunities to market.</p>
<p>I cringe when I have to wait through coming movies for my movie and have to listen to advertisements in public places when all I wanted was to get some gas, maybe watch some other people and GO.</p>
<p>I don&#8217;t like marketers intruding on my &#8220;free space&#8221; and I worry about the increasing trend in this direction.</p>
<p>I wish that I had a way of punishing companies that so intrude. Will someone please invent a way to punish these offending companies. I would gladly pay money to defend myself against these intrusions.</p>
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		<title>By: Mike DeWitt</title>
		<link>http://www.businesspundit.com/marketing-to-a-captive-audience/comment-page-1/#comment-2837</link>
		<dc:creator>Mike DeWitt</dc:creator>
		<pubDate>Tue, 27 Nov 2007 01:33:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3402#comment-2837</guid>
		<description>Hi Rob,

Down here in sunny AZ I&#039;m starting to see video-equipped gas pumps.  How long it will take to go to your &#039;completely rational so no one will do it for years&#039; model is up for speculation.
</description>
		<content:encoded><![CDATA[<p>Hi Rob,</p>
<p>Down here in sunny AZ I&#8217;m starting to see video-equipped gas pumps.  How long it will take to go to your &#8216;completely rational so no one will do it for years&#8217; model is up for speculation.</p>
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