This is interesting to me because it is basically marketing to marketers. The MarketingProfs website is offering a premium subscription, and of course, they are marketing it. But most of their readers are marketing professionals (I assume), so they can't really use any tricks or hype. What struck me about the offer is how straightforward it is – here's the benefits, and here's the cost. I'll have to keep an eye out to see if they withdraw it later or if it is successful.
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