Mars Food wants customers to realize that some of its food is best when only consumed once a week or less.
The company is planning to label foods, such as its Dolmio pasta sauces, macaroni and cheese, and others, to tell customers if they are high in salt, sugar, or fat.
The scheme is part of the company’s attempts to satisfy public health advocates and regulators who are trying to figure out the best way to deal with the obesity epidemic in the United States.
The company isn’t planning at this time to extend its package warnings to its sweets business which includes M&M’s, Starburst, Snickers, and other snacks.
Foods that are high in salt, sugar or fat will come with a label advising “occasional” consumption, meaning once a week.
Mars Foods hasn’t said if it would reformulate any of its products to make them healthier, a popular option among many food manufacturers at this time.
The company also promises in the next few months to publish a list of “occasional” products, and “everyday” products on its website.
The company says it will reduce sodium and sugar in some products and boost the use of whole grains and vegetables.
The company has not revealed if its new practices will eventually extend to Europe and other regions around the world.