McDonald’s is selling a lobster roll meal in New England and Canada and when included with a meal the company is asking customers to pony up $13.99.
The McLobster by itself is $8.99, while a fries and fountain drink add-on runs up the price by $5.
The company, which has watched its market share rapidly shrink over the last several years, is hoping that premium options will allow it to compete with Five Guys Burgers And Fries, Shake Shack, Chipotle, and other fast casual chains.
So is the McLobster worth $13.99? Reviews online have been mostly negative.
Reviews of the McLobster have been largely negative. Adam Callagan at Eater writes, “The limp bun holds a bizarrely large amount of lettuce, both shredded and whole-leaf, neither of which is anything more than filler. There’s plenty of mayo, liberally mashed in with globs of shredded lobster meat in some awful sort of seafood salad.”
Reviews have also claimed that “when eaten individually, [the McLobster] has the faint taste of lobster, but none of the succulence of the best of its kind.”
Lobster roll for $8.99 at McDonald's in New England. $13.99 for meal deal. pic.twitter.com/ZY2IhObgjD
— Candice Choi (@candicechoi) July 14, 2015
If McDonald’s have proven anything with its fish sandwiches, it’s that the company simply doesn’t do fast food seafood very well.