McDonald’s Just Ripped Off A College Student With McBike Food Carrier Design

McBike Bag Carrier

McDonald’s has announced a new takeout container and it’s a direct ripoff of a product designed two years ago by a college student.

The McBike bag is designed to hang fro bike handlebars and was allegedly created by ad agency Tribal Buenos Aires in Argentina.Copenhagen, Denmark, and then in Medellin, Colombia, according to a

The new container first appeared in Copenhagen, Denmark, and then in Medellin, Colombia. The container, made out of cardboard, is capable of holding a burger, fries, and a drink.

The two sides of the bag hook together to form a holder, which is incredibly easy to handle.

The problem with the bag is that it was actually created by graduate student Seulbi Kim at the Rhode Island School Of Design two years ago:

fast food packaging

It’s undeniable that the ad agency responsible for the McBike directly ripped off Kim’s work.

Kim said McDonald’s never contacted her regarding the bag she designed. “It’s cool to have my design out in the real market but also not really cool to have it copied without my permission,” she said.

McDonald’s has not replied to requests for a comment at this time.

Written by Peter Mondrose

Peter Mondrose

Peter Mondrose is the Editor-In-Chief at BusinessPundit. He received his degree in Economics in 1998 and a second degree in Journalism in 2004. He has served as a financial adviser, market trader, and freelance journalist for the last 11 years. When he's not investigating market conditions and reporting on workplace news, he can be found traveling with his wife, dog, and laptop. He can be reached at