If you have been in management for any length of time, you have probably seen a good idea fail because people just didn't buy into it. There are lots of reasons that people don't get on board with change, but there are very few techniques for effectively dealing with those people. Laurence Haughton is running a free webcast next week that is all about how to get buy-in for innovative ideas. He has spent a lot of time studying this stuff, but you don't have to if you sign up for the course. It's just an hour, and it will save you some management heartache down the road.