More on Business Blogging

I think business blogging will be big in a year or two, which means that my company won't adopt it for at least 6-7 years. Here are some key questions answered about business blogging. I like the part about why businesses should blog:

Simple. No one listens anymore to sanitized marketing messages. If you find the right person in your organization to "blog" about your products or services you'll brand your company as authentic and knowledgeable. Every company has a closet writer, whether or not that's part of his or her job title.

I predict that a new set of best practices for business blogs will evolve. A successful corporate blog may ape the "raw" and "unedited" style of a personal blog. But it will most likely be reviewed by a savvy in-house editor who knows what crosses the line into trade secrets and what doesn't. Just keep it out of the hands of your in-house corporate counsel if you want to preserve any semblance of "voice."

I also think it's funny that the author mentions popular blogs, yet leaves out Instapundit, the most popular blog in the world. Maybe she did it out of spite, and is part of the not linked to Glenn club.

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