Morespace – The Video and our Marketing Issues

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Todd Sattersten, the originator of the More Space project, has posted a short video, on how the book was made. For those of you not reading this blog last year, More Space is a business book written by 9 business bloggers including yours truly. The project was fascinating, and I think the book is great in the sense that with 9 different authors on 9 different topics, everyone can find at least one chapter that they love.

This would be a good time to discuss something about the book I've wanted to address for awhile. We've had problems getting the word out about MoreSpace, since we don't really have a marketing budget. The thought was that with all of our combined blog readership we would sell a few thousand books pretty easily, but I think we were less than 200 last count. So what can we do? Seriously, if you have any good marketing ideas, the MoreSpace writers would love to hear them.

I think in large part we were guilty of overvaluing the blogosphere, which is common these days. Blogs talk about things and we all get excited and bloggers are changing the world, and all the time middle America is asking what's a blog and why should they care. The only idea I have for selling more books is to put some cash behind a big marketing campaign, since that seems to be how books get sold. The funny thing is that 80% of the top selling business books probably don't belong there, but they were marketed well.

  • Rob – Asking for ideas and advice is a great idea. I think you are right – we overvalued the blogosphere in terms of interest turning into purchases. And unlike my other books, I have not heard feedback – good or bad – about the book from my blog readers.

    And perhaps this is naive, but I placed too high a value on the fact that Seth wrote the Foreword – I thought that would make a bigger impact on exposure and interest.

  • I asked myself the same question recently… ‘can blogging ever become mainstream???’

    http://managementbymatrices.blogspot.com/2006/04/can-blogging-ever-become-mainstream.html

  • Lisa

    Can’t you hawk it at trade association coferences?

  • You overestimated the power of the blogosphere (the BS as I recently saw it called)? Undoubtedly. But it’s often through “overvaluing” that one finds out what’s hype and what’s the next big thing. That’s why a smart strategy is “be first to be second.” Let others make expensive mistakes and learn from them.

  • Maybe the book needs to be positioned differently – most succesful b-books are either DIY or Bio’s. They either equip you with a single new “tool” to that makes you better at management … or … they tell the story of some-one whose business results are famous. More-space is marketted as … a “cool” project by popular bloggers … but what does reading the book equip me to do that I couldn’t do without it? I think most people buy & read b-books as “self-help”, and not for enlightenment / entertainment – if you are looking to adress the mass-b-book-market you need to reposition more-space. The b-book blockbusters are those books that become “deemed” to dispense competitive advantage – i.e. if you don’t read this book, you’ll get passed over at the next promotion cycle – that’s the reputation you want for more-space to become a business best-seller.

  • what does reading the book equip me to do that I couldn’t do without it? I think most people buy & read b-books as “self-help”, and not for enlightenment / entertainment And perhaps this is naive, but I placed too high a value on the fact that Seth wrote the Foreword