Comments on: Morespace – The Video and our Marketing Issues

By: Nerola

Nerola — Sun, 29 Oct 2006 18:57:35 +0000

what does reading the book equip me to do that I couldn’t do without it? I think most people buy & read b-books as “self-help”, and not for enlightenment / entertainment And perhaps this is naive, but I placed too high a value on the fact that Seth wrote the Foreword

By: David G

David G — Mon, 03 Apr 2006 20:40:28 +0000

Maybe the book needs to be positioned differently – most succesful b-books are either DIY or Bio’s. They either equip you with a single new “tool” to that makes you better at management … or … they tell the story of some-one whose business results are famous. More-space is marketted as … a “cool” project by popular bloggers … but what does reading the book equip me to do that I couldn’t do without it? I think most people buy & read b-books as “self-help”, and not for enlightenment / entertainment – if you are looking to adress the mass-b-book-market you need to reposition more-space. The b-book blockbusters are those books that become “deemed” to dispense competitive advantage – i.e. if you don’t read this book, you’ll get passed over at the next promotion cycle – that’s the reputation you want for more-space to become a business best-seller.

By: laurence haughton

laurence haughton — Mon, 03 Apr 2006 19:57:28 +0000

You overestimated the power of the blogosphere (the BS as I recently saw it called)? Undoubtedly. But it’s often through “overvaluing” that one finds out what’s hype and what’s the next big thing. That’s why a smart strategy is “be first to be second.” Let others make expensive mistakes and learn from them.

By: Lisa

Lisa — Mon, 03 Apr 2006 18:47:33 +0000

Can’t you hawk it at trade association coferences?

By: mohit - 'management by matrices'

mohit - 'management by matrices' — Mon, 03 Apr 2006 06:25:17 +0000

I asked myself the same question recently... 'can blogging ever become mainstream???' http://managementbymatrices.blogspot.com/2006/04/can-blogging-ever-become-mainstream.html

By: Lisa Haneberg

Lisa Haneberg — Mon, 03 Apr 2006 03:55:30 +0000

Rob – Asking for ideas and advice is a great idea. I think you are right – we overvalued the blogosphere in terms of interest turning into purchases. And unlike my other books, I have not heard feedback – good or bad – about the book from my blog readers.

And perhaps this is naive, but I placed too high a value on the fact that Seth wrote the Foreword – I thought that would make a bigger impact on exposure and interest.