National Unfriend Day Can Help Your Business

Funnyman Jimmy Kimmel announced that today is National Unfriend Day, NUD for short. “Facebook users have an average of 120 friends a piece,” said Kimmel in his announcement. “Active users have more than that. I think that’s too many. Nobody has 500 friends.”

To honor National Unfriend Day, Kimmel wants everyone to gather through users, go through your list of friends, and eliminate anyone who isn’t actually your friend.

“I’m giving you a chance to take back your life,” said Kimmel. “Real friends are people you meet at Central Park,” added show guest Lisa Kudrow.

Looking at this from a business perspective, you wouldn’t want to unfriend anyone on your Facebook page, because you want to have as wide a reach as possible, right? Not necessarily.

Social media expert and Wharton professor Sherrie Madia, who we’ll feature in an interview later today, emphasizes that any business using social media needs to find an audience who will help accomplish their objectives. “Where’s the target audience that will find value in their message, hear your message, and so forth?”

If your Facebook profile or fan page is swimming with random connections, National Unfriend Day might be the perfect time for you to sort and streamline your audience. If there’s dead wood in there, but you don’t want to get rid of it, you can also use Facebook’s “Customize” feature to target special messages to people who matter, giving them priority on your page, while sending general messages to everyone else.

Madia also points out that really active, popular Facebook and Twitter users have an obligation to work hard to maintain their status. If you’re really successful in that space, she says, “chances are (you’re) doing it an awful lot. There are famous and infamous cases of bloggers who spend 60 hours a week doing this stuff.” If this is you, National Unfriend Day could be an ideal time to assess how much of your time on social media is really worth it, what you want to get out of it, and what kind of value you’re adding to your business with your social media messages.